The Book That Grew Grazing Guide Book troch Fabiano Dalmacio

The Book That Grew Grazing Guide Book troch Fabiano Dalmacio is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Idee en Konseptueel Ûntwerp.

SulverIdee· 2021

The Book That Grew Grazing Guide Book

troch Fabiano Dalmacio

Klant: Rothco, part of Accenture Interactive

A' Design Award yn Sulver Winner yn de kategory Idee

86,647

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #122997

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer The Book That Grew Grazing Guide Book

De Book That Grew is in weidegids makke foar boeren yn Ierlân. It boek presintearret 10 lessen en 10 stikken praktysk advys dy't helpe om de duorsumens op buorkerijen te ferbetterjen. Elke side, elk wurd en elk diagram waard foarme troch echte gerswoartels wylst se groeiden. De woartels waarden oer ferskate wiken hinne laat troch in kombinaasje fan túnkjen en soarchfâldich ambacht, sadat it printproses troch de natuer foltôge waard. Komplekse buorkerijprosessen wurde útlein oan 'e hân fan in set fan op maat makke symboalen, en in útklapbere side lit de lêzer de symboalkaai kontrolearje wylst er lêst. Ticht mjit it boek 29,7 by 42 sintimeter.

De Erkenning

Oer de A' Design Award yn Sulver

The Book That Grew Grazing Guide Book is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan The Book That Grew Grazing Guide Book wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. The Book That Grew Grazing Guide Book is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Ofmjittingen & Ferpakking: Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
Labels: book, design, Ireland, grass, farming, bank, idea
Produksjetechnology: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Untwerpútdaging: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Undersyk: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Ynspiraasje: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Projektdoer: From October 2018 to May 2019, in Dublin and Amsterdam.
Operaasjestreamferrin: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Teamleden: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Ofbyldingskrediten: Photographer: Diana Scherer
Filmmaker: Jake Viramontez