Platanus Bedriuwsidentiteit troch Pedro Panetto

Platanus Bedriuwsidentiteit troch Pedro Panetto is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2021

Platanus Bedriuwsidentiteit

troch Pedro Panetto

Klant: Pedro Panetto

A' Design Award yn Sulver Winner yn de kategory Grafysk

44,384

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #123099

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

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It Untwerp

Oer Platanus Bedriuwsidentiteit

Platanus is in bedriuwsidentiteit dy't makke is foar in psychiatrysk praktyk mei in minsklike oanpak fan medyske soarch. De namme ferwiist nei de platanusbeam op it eilân Kos, dêr't Hippokrates de earste dokters medisinen learde. It symboal bringt in Grykske kolom, in beamstruktuer, blêden, fruchten, tûken en in oerglês byinoar, tekene mei ien konsekwinte line. De typografy is eksklusyf foar it merk ûntworpen en folget de ferhâldings fan it symboal. Patroanen, grafiken en briefpapier meitsje de gearhingjende fisuele taal folslein.

De Erkenning

Oer de A' Design Award yn Sulver

Platanus Bedriuwsidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Platanus Bedriuwsidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Platanus Bedriuwsidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Produksjetechnology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Untwerpútdaging: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Undersyk: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Ynspiraasje: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operaasjestreamferrin: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

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