Tsarsky Reserve Papierferpakking troch Natalya Bilousova

Tsarsky Reserve Papierferpakking troch Natalya Bilousova is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

Tsarsky Reserve Papierferpakking

troch Natalya Bilousova

Klant: Tsarsky Reserve

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,324

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #123199

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Tsarsky Reserve Papierferpakking

It doel fan pakket foar beferzen healfabrikaten is om in pakkende byld te meitsjen fan in merk dat tradisjoneel fisueel foarkomt dat iten op in plaat stiet. De patroanbasearre oplossing is keazen as dejinge dy't de eagen fan in konsumint al genietsje fan it iten. De kleuren dy't wurde brûkt foar fertsjintwurdiging binne perfoarst werkenber ûnder de line oare itenûntwerpen. Dêrnjonken ûnderstreket de ienfâld fan foarmen yn dit ûntwerp de hjoeddeistige oanpak en markeart tagelyk it idee fan universaliteit. As resultaat makket dit ûntwerp it produkt maklik te leuken foar ferskate sjoggers

De Erkenning

Oer de A' Design Award yn Brûns

Tsarsky Reserve Papierferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tsarsky Reserve Papierferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tsarsky Reserve Papierferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Ofmjittingen & Ferpakking: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Labels: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Produksjetechnology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Untwerpútdaging: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Undersyk: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Ynspiraasje: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Projektdoer: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operaasjestreamferrin: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patinten: Trademark 2021. Trademark Holder NESANS Company
Teamleden: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Ofbyldingskrediten: All of the separate images are given by client