Bel Gusto Primêre Funksje: Pastaferpakking troch Olga Takhtarova

Bel Gusto Primêre Funksje: Pastaferpakking troch Olga Takhtarova is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Bel Gusto Primêre Funksje: Pastaferpakking

troch Olga Takhtarova

Klant: Sot F&d

A' Design Award yn Sulver Winner yn de kategory Ferpakking

30,383

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #123472

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Bel Gusto Primêre Funksje: Pastaferpakking

Bel Gusto is in ferpakkingsûntwerp foar in line farske pasta makke fan durumtarwe. De ferpakking is styld as in postpakket ferstjoerd út Italië. Postsegels, poststimpels, mei de hân tekene yllustraasjes fan Italjaanske histoaryske plakken en in imitaasje fan kraftpapier wurde brûkt. In sjochfinster lit de keaper de pasta yn de doaze sjen foar oankeap. Kleurde strepen fan deselde sêding en helderheid skiede de ferskillende pastafoarmen binnen de line. De ferpakkings wurde print op PET-film mei selektive lak.

De Erkenning

Oer de A' Design Award yn Sulver

Bel Gusto Primêre Funksje: Pastaferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Bel Gusto Primêre Funksje: Pastaferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Bel Gusto Primêre Funksje: Pastaferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Ofmjittingen & Ferpakking: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Labels: packaging, pasta, Italy, food
Produksjetechnology: PET film. Сolor CMYK, PANTONE. Selective varnish
Untwerpútdaging: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Undersyk: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Ynspiraasje: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Projektdoer: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operaasjestreamferrin: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.