Jalebi Merkidentiteit troch Raageshwari Kandaswamy

Jalebi Merkidentiteit troch Raageshwari Kandaswamy is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

Jalebi Merkidentiteit

troch Raageshwari Kandaswamy

Klant: MIT Institute of Design

A' Design Award yn Izer Winner yn de kategory Grafysk

13,151

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #126528

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jalebi Merkidentiteit

Jalebi is in merkidentiteit foar in hjoeddeisk iismerk. De iissmaken binne basearre op tradisjonele Yndiaaske sûkelarwaren. De fisuele styl ferwiist nei strjitferkeapers dy't sûkelarwaren en sâlte lekkernijen ferpakt yn kranten ferkeapje. It logo is ûntliend oan de letter J en oan de swirl fan in jalebi. Typografy, kleur en kontrast jouwe de identiteit in fertroud mar dochs modern karakter. De identiteit is tapast op bekers, menukaarten, tassen en maskers foar in konsekwint gehiel. De menukaart is opboud yn lagen, wêrby't de foarste laach in trochsichtich fel is dat de fermanging fan kultueren útdrukt.

De Erkenning

Oer de A' Design Award yn Izer

Jalebi Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Jalebi Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Jalebi Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Ofmjittingen & Ferpakking: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Labels: Brand Identity, Logo, Identity Design, Ice cream
Produksjetechnology: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Untwerpútdaging: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Undersyk: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Ynspiraasje: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Projektdoer: The project started in September 15 as a part of college project and finished in October 3rd.
Operaasjestreamferrin: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.