Q Shinshu Apple Pie Laboratory Merkidentiteit troch Nobuya Hayasaka

Q Shinshu Apple Pie Laboratory Merkidentiteit troch Nobuya Hayasaka is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2022

Q Shinshu Apple Pie Laboratory Merkidentiteit

troch Nobuya Hayasaka

Klant: Arica Design Inc

A' Design Award yn Sulver Winner yn de kategory Grafysk

43,559

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #127316

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Q Shinshu Apple Pie Laboratory Merkidentiteit

Dit binne brandingprojekten foar Q, in spesjaliteitwinkel foar appeltaart. De typografy fan 'e namme fan' e winkel, Q, waard makke mei de appel as motyf en symboal foar de winkel. Alle merk ark, ynklusyf eksterieur, ynterieur, ferljochting, krukken, unifoarmen en ferpakking, waarden ûntwurpen mei dit ienfâldige symboal. Yn oerienstimming mei it produktkonsept fan it brûken fan materialen sa't se binne, wurde de ark ek gewoan ûntworpen, mei gebrûk fan 'e kleuren en tekstueren fan' e materialen, lykas papier en hout, sa't se binne. Alle ûntwerpen binne yn oerienstimming mei de fyzje fan 'e winkel om de orizjinele smaak fan appels te wurdearjen.

De Erkenning

Oer de A' Design Award yn Sulver

Q Shinshu Apple Pie Laboratory Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Q Shinshu Apple Pie Laboratory Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Q Shinshu Apple Pie Laboratory Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Ofmjittingen & Ferpakking: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Labels: Branding, store design, pastry shop, apple pie store
Produksjetechnology: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Untwerpútdaging: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Undersyk: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Ynspiraasje: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Projektdoer: It opened in October 2019 in Ueda City, Japan.
Operaasjestreamferrin: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Teamleden: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama