Toji Kearsedoaze troch Xiaoman Fu is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Toji Kearsedoaze

troch Xiaoman Fu

Klant: 3Dollar Design Studio

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,040

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #130742

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Toji Kearsedoaze

Toji is in ferpakkingsdoaze dy't ûntwikkele is foar kearsen. In bôgesnede oan de foarkant fan de doaze fergruttet it sichtbere gebiet fan de yllustraasje oan de binnenkant, sadat in diel fan it ferhaal al te sjen is foardat de doaze iepene wurdt. De doaze is makke fan kartoan fan 1000 gram mei in matte ôfwurking, in ferheve proses op de boppekant en goudpersing op de binnenyllustraasje. De haadkleuren binne blau, roze, giel en oranjebrún mei lege sêding, keazen neffens de ferskillende ferhalen. De doaze giet fan boppen iepen, en de kears wurdt yn it ûnderste diel pleatst. Elke doaze mjit 100 by 100 by 120 millimeter.

De Erkenning

Oer de A' Design Award yn Sulver

Toji Kearsedoaze is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Toji Kearsedoaze wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Toji Kearsedoaze is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Ofmjittingen & Ferpakking: Width 100mm x Depth 100mm x Height 120mm
Labels: Candle,Package,Label,Box,Brand Identity
Produksjetechnology: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Untwerpútdaging: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Undersyk: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Ynspiraasje: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Projektdoer: The project started in June 2021 and finished in September 2021 in Xiamen.
Operaasjestreamferrin: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Teamleden: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Ofbyldingskrediten: Image credit: Moon Away Studio / Petrel