Gregory Donut Donut Ferpakking troch Stora Enso China Packaging

Gregory Donut Donut Ferpakking troch Stora Enso China Packaging is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Gregory Donut Donut Ferpakking

troch Stora Enso China Packaging

Klant: Stora Enso China Packaging

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,745

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #130936

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Gregory Donut Donut Ferpakking

Gregory Donut is in papierene ferpakkingsûntwerp foar donuts dy't as meinimmiten iten ferkocht wurde. Al it sichtbere papier is fan itenkontaktkwaliteit. De huls is makke fan sterk FBB-papier, bedekt mei in wetterbasearre matte firnis dy't de ynkt beskermet en printe mei itenkwaliteit sojaynkt. In njoggentich graden draaistruktuer stelt de ferpakker yn steat om de doaze fluch te foarmjen, sadat de ferpakking flak ferstjoerd wurde kin. Elke doaze hâldt seis donuts, en twa hânfatmjittingen fan de huls binne geskikt foar seis of tolve stiks. Marineblauwe grafyk mei ôfbyldingen fan donuts en weet ropt de seemanskultuer yn it sin.

De Erkenning

Oer de A' Design Award yn Brûns

Gregory Donut Donut Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Gregory Donut Donut Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Gregory Donut Donut Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Ofmjittingen & Ferpakking: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Labels: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Produksjetechnology: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Untwerpútdaging: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Undersyk: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Ynspiraasje: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Projektdoer: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Operaasjestreamferrin: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patinten: Structure utility model patent copyright belongs to Stora Enso China Packaging
Teamleden: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li