Shengming Shijia Tee-kadootrommel troch Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Tee-kadootrommel troch Hangzhou Xianlin Tea Co., Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Shengming Shijia Tee-kadootrommel

troch Hangzhou Xianlin Tea Co., Ltd.

Klant: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,859

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #133573

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shengming Shijia Tee-kadootrommel

Shengming Shijia is in tee-kadootrommel dy't pleatslik lânskip toant dat ferbûn is mei de teekultuer. De bûtenkant jout it útsjoch werom dat bekend stiet as Trije Fivers dy't de Moanne Wjerspegelje, makke fan papier mei druk- en stimpeltechniken. De haadkleur is inketblau, dat oan de nacht docht tinken. Twa útholle helten op de bûtenkant komme byinoar ta in folle moanne foardat de ferpakking iepene wurdt. De bûtenkant wurdt oan twa kanten útlutsen, wêrby't kreas oardere rûne moanneprints op de binnenkant sichtber wurde. It ûntwerp keppelet in ferneamd pleatslik útsjoch oan de rêstige sfear fan it teeproevjen.

De Erkenning

Oer de A' Design Award yn Sulver

Shengming Shijia Tee-kadootrommel is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Shengming Shijia Tee-kadootrommel wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Shengming Shijia Tee-kadootrommel is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Produksjetechnology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Untwerpútdaging: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Undersyk: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Ynspiraasje: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Projektdoer: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operaasjestreamferrin: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

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