Wuliang Image Primêre Funksje: Drankferpakking troch Luo Heng

Wuliang Image Primêre Funksje: Drankferpakking troch Luo Heng is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2022

Wuliang Image Primêre Funksje: Drankferpakking

troch Luo Heng

Klant: Laboratory and Hopeful

A' Design Award yn Sulver Winner yn de kategory Ferpakking

17,668

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #133952

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Wuliang Image Primêre Funksje: Drankferpakking

Wuliang Image is in drankferpakkingsûntwerp makke foar in Sineesk Baijiu-merk. De flesfoarm is ynspirearre troch de Moanne-flesse fan 'e Ming-dynasty, en it rûne liif docht tinke oan 'e folle moanne en it idee fan werieniging. Bôge linen en wetterweagestreken wikkelje de flesse as sânkbeslein. It glêzen liif is sânkbeslein en draacht in reliëfft roasgoud logo, wylst de flessetop in matte metalen elektroplaterjenproses brûkt. De doaze is makke fan matearre gouden akryl mei reliëfmetaal en waarmstimping. De trochskinende grûntekstuer stipet in stabile en komfortabele grip.

De Erkenning

Oer de A' Design Award yn Sulver

Wuliang Image Primêre Funksje: Drankferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Wuliang Image Primêre Funksje: Drankferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Wuliang Image Primêre Funksje: Drankferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Ofmjittingen & Ferpakking: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Labels: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Produksjetechnology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Untwerpútdaging: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Undersyk: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Ynspiraasje: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Projektdoer: The project started in September 2021 in Torino and finished.
Operaasjestreamferrin: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Teamleden: Luo Heng
Ofbyldingskrediten: Luo Heng