Plant Selected Drankferpakking troch Blackandgold Shanghai

Plant Selected Drankferpakking troch Blackandgold Shanghai is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Plant Selected Drankferpakking

troch Blackandgold Shanghai

Klant: Yili Group

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,631

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #134253

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Plant Selected Drankferpakking

Plant Selected is in ferpakkingsûntwerp foar in searje plantaardige dranken. De ferpakking is in PET-flesse bedekt mei matte film, mei in breedte fan 60 mm, in djipte fan 60 mm en in hichte fan 177 mm. Grien wurdt brûkt foar de sojadrank en blau foar de havermûntdrank. De produktnamme is opset yn in grutte graffiti-stylde Ingelske lettertype, wêrby't gouden sojabeanen en haver yn de letters ferwurke binne. In folslein kleurde eftergrûn foarmet in sterk kleurblok op it skap. Produktfoardielen binne ûnderoan pleatst om konsuminten te ynformearjen.

De Erkenning

Oer de A' Design Award yn Brûns

Plant Selected Drankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Plant Selected Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Plant Selected Drankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Ofmjittingen & Ferpakking: Width 60 mm x Depth 60 mm x Height 177 mm
Labels: Packaging, plant-based Beverage, plant milk, China
Produksjetechnology: PET bottle covered with Matte film
Untwerpútdaging: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Undersyk: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Ynspiraasje: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Projektdoer: The project started in September, 2020 and the product is launched in March, 2021
Operaasjestreamferrin: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patinten: All photos and video credits to blackandgold Shanghai, 2022.
Teamleden: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN