Sugar of Wagu Snoepferpakking troch Jie Yang

Sugar of Wagu Snoepferpakking troch Jie Yang is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Sugar of Wagu Snoepferpakking

troch Jie Yang

Klant: Decelent

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,122

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #136068

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Sugar of Wagu Snoepferpakking

Sûker fan Wagu is in ferpakkingsûntwerp foar in tradisjoneel snoepgoed makke fan sied fan koarnamarant yn Hubei, Sina. It snoepgoed is in pleatslike lekkernij fan it Tujia-folk. De hurde papieren huls wurdt fl ak printe en dêrnei foulden ta de foarm fan in tiger, en it snoepgoed wurdt bewarre yn de kleurrike búk. Alle kleuren komme fan Tujia-brokaatpatroanen en binne wûn út pleatslike planten. Dizze natuerlike pigminten ferbleikje nei sawat ien jier, sadat de ferpakking weromkeart nei de natuer. It ûntwerp hat as doel om in amper bekende regionale spesjaliteit fertroud te meitsjen by in breder publyk.

De Erkenning

Oer de A' Design Award yn Brûns

Sugar of Wagu Snoepferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Sugar of Wagu Snoepferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Sugar of Wagu Snoepferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Ofmjittingen & Ferpakking: Length: about 15cm width: About 8cm height: About 20cm
Labels: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Produksjetechnology: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Untwerpútdaging: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Undersyk: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Ynspiraasje: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Projektdoer: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Operaasjestreamferrin: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Teamleden: JieYang