SberPay Betellingsapplikaasje troch Sber

SberPay Betellingsapplikaasje troch Sber is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Mobyle Technologyen, Applikaasjes en Software Ûntwerp.

SulverMobyl· 2022

SberPay Betellingsapplikaasje

troch Sber

Klant: Sber

A' Design Award yn Sulver Winner yn de kategory Mobyl

33,725

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137184

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer SberPay Betellingsapplikaasje

SberPay is in betellingsapplikaasje foar online- en yn-app-oankeapen. Betellingen wurde folbrocht fia de SberBank Online-applikaasje, sadat kaartgegevens net oan winkels of partners oerdroegen wurde. It kaartsaldo kin foar elke betelling besjoen wurde. Ienmalige betellingen, weromkommende betellingen en abonneminten wurde stipe, en in ûnbeheind oantal kaarten kin keppele wurde foar letter gebrûk. De fisuele taal is ienfâldich en basearre op typografy, in knop en in ferrin. It doel wie om de needsaak om kaartgegevens yn te fieren wei te heljen en de betelling fluch en feilich te meitsjen.

De Erkenning

Oer de A' Design Award yn Sulver

SberPay Betellingsapplikaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan SberPay Betellingsapplikaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. SberPay Betellingsapplikaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Ofmjittingen & Ferpakking: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Labels: innovation, payments, pay, acquiring, internetacquiring
Produksjetechnology: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Untwerpútdaging: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Undersyk: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Ynspiraasje: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Projektdoer: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Operaasjestreamferrin: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patinten: Sberbank
Teamleden: Daria Prokuda
Shishki Collective