Middle of Nowhere Primêre Funksje: Flaterside fan de Website troch Yijia Xie

Middle of Nowhere Primêre Funksje: Flaterside fan de Website troch Yijia Xie is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Webside en Webûntwerp.

SulverWeb· 2022

Middle of Nowhere Primêre Funksje: Flaterside fan de Website

troch Yijia Xie

Klant: IBM Research

A' Design Award yn Sulver Winner yn de kategory Web

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Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137451

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Middle of Nowhere Primêre Funksje: Flaterside fan de Website

Middle of Nowhere is in 404-flaterside dy't makke is foar de website fan in ûndersyksorganisaasje. In 404-side ferskynt wannear't in oanfrege webside net bestiet, en dit ûntwerp feroaret dat momint yn in besite oan ferbylde plakken. De lânskippen dy't toand wurde binne makke troch in generatyf adversarysk netwurk, in masinelearmodel dat traind is op tûzenen foto's fan echte lânskippen út de hiele wrâld. De resultaten binne plakken dy't nearne bestean. De side is boud as in responsive website, en de bedoeling is om it ferdwaald wêzen online rêstich en boeiend te meitsjen.

De Erkenning

Oer de A' Design Award yn Sulver

Middle of Nowhere Primêre Funksje: Flaterside fan de Website is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Middle of Nowhere Primêre Funksje: Flaterside fan de Website wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Middle of Nowhere Primêre Funksje: Flaterside fan de Website is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Ofmjittingen & Ferpakking: Responsive website construction
Labels: Machine Learning, Artificial intelligence, Website design, GAN
Produksjetechnology: Generative adversarial network/Machine learning/UI Design
Untwerpútdaging: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Undersyk: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Ynspiraasje: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Projektdoer: 2021.11-2022.02 New York
Operaasjestreamferrin: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Teamleden: Design Lead/Art Director: Yijia Xie
Ofbyldingskrediten: IBM Research/Yijia Xie