Figura Branding, Ferpakkingsûntwerp troch Anja Zambelli Colak

Figura Branding, Ferpakkingsûntwerp troch Anja Zambelli Colak is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

Figura Branding, Ferpakkingsûntwerp

troch Anja Zambelli Colak

Klant: Zambelli Brand Design

A' Design Award yn Izer Winner yn de kategory Grafysk

12,926

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #137540

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Figura Branding, Ferpakkingsûntwerp

Figura is in branding- en ferpakkingsûntwerp foar in rige Mediterrane lekkernijen, wêrûnder fikekoeken, sûkelade en olivenoalje. De identiteit is opboud om in fikeikoan hinne dat stilearre is as in loftballon, in ferwizing nei reizgjen en nei de Mediterrane woartels fan de oprjochter fan it merk. Gouden, pers en griene tinten fertsjintwurdigje de wichtichste yngrediïnten. Patroanen fan fikeblêden, weagen en fisskilfers roppe de Middellânske See yn it sin. Etiketten en papieren ferpakkingen binne printe yn Pantone-kleuren op Fedrigoni-papier, mei tafoege goudfoly. It ûntwerp yntrodusearret de produkten op de Aziatyske merk.

De Erkenning

Oer de A' Design Award yn Izer

Figura Branding, Ferpakkingsûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Figura Branding, Ferpakkingsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Figura Branding, Ferpakkingsûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Ofmjittingen & Ferpakking: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Labels: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Produksjetechnology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Untwerpútdaging: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Undersyk: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Ynspiraasje: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Projektdoer: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operaasjestreamferrin: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Teamleden: Anja Zambelli Colak