Gradient Vodka Soda Ferpakking foar Wodka Soda troch Mark Rowe and John Eresman

Gradient Vodka Soda Ferpakking foar Wodka Soda troch Mark Rowe and John Eresman is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Gradient Vodka Soda Ferpakking foar Wodka Soda

troch Mark Rowe and John Eresman

Klant: Gradient Beverages Corp.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

13,165

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #138803

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Gradient Vodka Soda Ferpakking foar Wodka Soda

Gradient is in ferpakkingsûntwerp foar in mingde ferpakking fan wodka soda drankjes. De ferpakking befettet seis strakke blikjes fan 355 millilીter mei stadichoan ôfnimmende alkoholsterktes fan 8, 7, 6, 4, 3 en 2 folumeprosint. De blikjes stean yn ien rige yn de doaze, en in stippenpatroan ferdwynt fan tsjuster nei ljocht oer de rige. In skeane perforaasje iepenet de doaze fan it sterkere ein nei it lichtere ein, sadat de blikjes yn dy folchoarder útnommen wurde. De yndieling stimulearret moderaasje troch de jûn hinne. Trije smaken wurde oanbean: framboas-sitroen, komkommer-munt en limoen.

De Erkenning

Oer de A' Design Award yn Brûns

Gradient Vodka Soda Ferpakking foar Wodka Soda is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Gradient Vodka Soda Ferpakking foar Wodka Soda wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Gradient Vodka Soda Ferpakking foar Wodka Soda foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Ofmjittingen & Ferpakking: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Labels: gradient, moderation, vodka soda, seltzer, gradually reducing,
Produksjetechnology: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Untwerpútdaging: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Undersyk: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Ynspiraasje: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Projektdoer: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Operaasjestreamferrin: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Teamleden: Creative Director: John Eresman
Designer: Mark Rowe