Bank of England Fisuele Identiteit troch Matteo Ruisi and Peter McCabe

Bank of England Fisuele Identiteit troch Matteo Ruisi and Peter McCabe is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2022

Bank of England Fisuele Identiteit

troch Matteo Ruisi and Peter McCabe

Klant: Bank of England

A' Design Award yn Sulver Winner yn de kategory Grafysk

39,547

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #138983

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Bank of England Fisuele Identiteit

Ûntwerpen foar in sintrale bank betsjut it finen fan in balâns tusken technyske en gefoelige ynformaasje, útkomsten fan meiwurkers, boeiende algemiene kommunikaasje, en in rige regeljevings. Dit is net ienfâldich te berikken en is basearre op subtile ynterne dynamyk. De nije identiteit is ûntwikkele tegearre mei de minsken dy't it brûke sille, wêrby't alle aspekten fan de kommunikaasje yn balâns brocht wurde. It rjochtet him op it berikken fan in breder publyk mei in tagonklike, relevante, strukturearre en ûnderskiedende oanpak. Dizze wichtige prinsipes binne brûkt as ûntwerprjochting foar alle fisuele middels.

De Erkenning

Oer de A' Design Award yn Sulver

Bank of England Fisuele Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Bank of England Fisuele Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Bank of England Fisuele Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Ofmjittingen & Ferpakking: Not applicable
Labels: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Produksjetechnology: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Untwerpútdaging: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Undersyk: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Ynspiraasje: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Projektdoer: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Operaasjestreamferrin: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Teamleden: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Ofbyldingskrediten: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.