Siela Kosmetika-ferpakking troch Olga Takhtarova

Siela Kosmetika-ferpakking troch Olga Takhtarova is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2022

Siela Kosmetika-ferpakking

troch Olga Takhtarova

Klant: Sot B&d

A' Design Award yn Brûns Winner yn de kategory Ferpakking

16,211

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139422

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Siela Kosmetika-ferpakking

Siela is in ferpakkingsûntwerp foar in line bernekosmetika. It ûntwerp makket gebrûk fan in wite plestik tube fan 75 ml, fersierd troch sjabloan- en tampondruk. Stilisearre yllustraasjes binne yn it midden fan it ûntwerp pleatst, en ien inkeld karakter ferskynt op ferskillende plakken en yn ferskillende situaasjes troch de hiele line hinne. Kleurkoадering helpt keapers om de produkten fan inoar te ûnderskieden. Tekst is ta in minimum beheind, sadat it juste produkt fluch op it skap werkend wurde kin. It wite oerflak soarget derfoar dat de yllustraasjes dúdlik en maklik te sjen bliuwe.

De Erkenning

Oer de A' Design Award yn Brûns

Siela Kosmetika-ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Siela Kosmetika-ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Siela Kosmetika-ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Ofmjittingen & Ferpakking: Plastic tube cream bottle 75 ml. White color
Labels: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Produksjetechnology: Screen and pad printing method
Untwerpútdaging: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Undersyk: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Ynspiraasje: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Projektdoer: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operaasjestreamferrin: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.