87MM Ilsang Lettertype-ûntwerp troch Sunghoon Kim

87MM Ilsang Lettertype-ûntwerp troch Sunghoon Kim is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2022

87MM Ilsang Lettertype-ûntwerp

troch Sunghoon Kim

Klant: 87mm

A' Design Award yn Izer Winner yn de kategory Grafysk

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Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139447

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer 87MM Ilsang Lettertype-ûntwerp

It lettertype fan 87MM Ilsang is ûntwurpen mei oandacht foar de deistige wearde dy't troch it 87MM-merk neistreafd wurdt. It skeve lettertype yn it Koreaansk is it earste lettertype dat yn Korea besocht is. Troch de sifers 8 en 7 te ynterpretearjen as de ferhâlding en hoeke fan it lettertype, is it gebiet fan de letters ûntwurpen as in romte fan 8:7, en is de grutte fan de sletten letters ûnder de konsonanten fan Hangeul (Koreaansk Alfabet) oanpast mei dizze ferhâlding. De 8 en 7 graden hoeken waarden brûkt as morfoloagyske eleminten lykas in stam en in ôfsluting om de skaaimerken fan hânskrift te harmonisearjen dy't ferskine by it sydliks skriuwen.

De Erkenning

Oer de A' Design Award yn Izer

87MM Ilsang Lettertype-ûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan 87MM Ilsang Lettertype-ûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. 87MM Ilsang Lettertype-ûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Ofmjittingen & Ferpakking: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
Labels: 87MM, brand font, font, design, graphic, typography
Untwerpútdaging: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Undersyk: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Ynspiraasje: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Projektdoer: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Operaasjestreamferrin: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Teamleden: Creative Director: Kim Sunghoon
Font Designer: Ku Moa
Ofbyldingskrediten: Kim Sunghoon