Bank of England Fotografy troch Matteo Ruisi

Bank of England Fotografy troch Matteo Ruisi is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Brûns yn de kompetysje-kategory Fotografie en Fotomanipulaasje Ûntwerp.

BrûnsFotografie· 2022

Bank of England Fotografy

troch Matteo Ruisi

Klant: Bank of England

A' Design Award yn Brûns Winner yn de kategory Fotografie

31,150

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139565

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Bank of England Fotografy

Ien fan 'e funksjes fan 'e Bank fan Ingelân is it drukken fan bankbiljetten. De Britske Pûn Sterling-biljetten hawwe ferskate skaaimerken dy't se unyk meitsje. De fotografy fan 'e biljetten is yntrodusearre as ûnderdiel fan in grutter projekt foar fisuele identiteit, hoewol't bankbiljetten allinne reprodusearre wurde meie neffens strikte regulaasjes. De foto's, nommen mei in makrolins, werjouwe feiligenskaaimerken, karakters, en de skientme fan har ûntwerp. De bylden binne groepeare yn 3 kategoryen: groepen biljetten, details, en abstrakt.

De Erkenning

Oer de A' Design Award yn Brûns

Bank of England Fotografy is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Bank of England Fotografy wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Bank of England Fotografy foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Ofmjittingen & Ferpakking: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Labels: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Produksjetechnology: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Untwerpútdaging: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Undersyk: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Ynspiraasje: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Projektdoer: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Operaasjestreamferrin: Images for branded photography can be used on digital and print applications.
Patinten: Bank of England
Teamleden: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Ofbyldingskrediten: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell