Stamatakis Bakery Rebranding troch Antonia Skaraki

Stamatakis Bakery Rebranding troch Antonia Skaraki is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2023

Stamatakis Bakery Rebranding

troch Antonia Skaraki

Klant: Stamatakis

A' Design Award yn Goud Winner yn de kategory Ferpakking

56,317

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #141269

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Stamatakis Bakery Rebranding

In litografy fan de autentike resepten en oantinkens fan in thús. As it leafste bakwurk de tradysje moetet, de ynlieder fan smaak en it rituel fan genot, dan komt altyd in froulike figuer yn gedachten. De autentike smaken fan Eugenia, dy't emosjonele oantinkens bringe, de ambachtlike resepten fan tradysje! Eugenia is as in litografy, nea itselde, nea út in foarm helle. D'r binne gjin foarmen foar Eugenia, want sy is de gelikenis fan de mem.

De Erkenning

Oer de A' Design Award yn Goud

Stamatakis Bakery Rebranding is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Stamatakis Bakery Rebranding wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Stamatakis Bakery Rebranding makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Ofmjittingen & Ferpakking: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Labels: Rebranding, packaging design, bakery
Produksjetechnology: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Untwerpútdaging: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Undersyk: There was no research for this project
Ynspiraasje: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Projektdoer: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Operaasjestreamferrin: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Patinten: No Patents
Teamleden: creative director: Antonia Skaraki
art director: Andreas Deskas
Ofbyldingskrediten: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)