Pakka Coffee Shop Merkidentiteit troch Sersen Shenzhen Brand Consulting is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Pakka Coffee Shop Merkidentiteit

troch Sersen Shenzhen Brand Consulting

Klant: Pakka Coffee Shop

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,154

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #142456

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Pakka Coffee Shop Merkidentiteit

Pakka Coffee Shop is in merkidentiteit dy't makke is foar in kofjewinkel yn Shantou, Sina. It ûntwerp kombinearret hânskreaune letters mei in kontrasterend kleurskema fan blau en oranje. De losse letterstyl is ynspirearre troch graffity en strjitkeunst, wylst de kleurkombinaasje in Amerikaanske retrostyl oproppet. It ienfâldige fisuele systeem hâldt it merkbyld unifoarm en maklik werkenber oer ferskillende media hinne. De identiteit hat as doel om kofjekultuer te ferbinen mei it deistich libben en jonge klanten oan te sprekken dy't ynteressearre binne yn strjitmoade.

De Erkenning

Oer de A' Design Award yn Brûns

Pakka Coffee Shop Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Pakka Coffee Shop Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Pakka Coffee Shop Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Labels: LOGO, Brand Image, Coffee culture, Street culture, American style
Untwerpútdaging: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Undersyk: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Ynspiraasje: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Projektdoer: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Operaasjestreamferrin: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Lês it Parseberjocht

Sponsore