Jundao Guiniang Baijiu-ferpakking troch Liang Chen

Jundao Guiniang Baijiu-ferpakking troch Liang Chen is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2023

Jundao Guiniang Baijiu-ferpakking

troch Liang Chen

Klant: Shanghai Guijiu Group Co., Limited.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,821

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #142678

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jundao Guiniang Baijiu-ferpakking

Jundao Guiniang is in ferpakkingsûntwerp foar in Sineeske Baijiu-drank fan heech nivo. De seishoekige wite keramyske flesse is fersierd mei in tradisjoneel Sineesk inketskilderij, oanbrocht troch emailebakken. De sêfte gloed fan it skilderij suggerearret bergen en rivieren en ferwiist nei de natuerlike omjouwing fan it produksjegebiet. In brûnzearingsproses tekenet it terrein fan de oarsprongsregio yn fine lagen. De gouden dop is foarme as in persoanlik segel en kin bewarre wurde as in sieraad. It ûntwerp jout útdrukking oan de Sineeske kultuer, respekt foar de natuer en de wearde fan tradysje.

De Erkenning

Oer de A' Design Award yn Sulver

Jundao Guiniang Baijiu-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Jundao Guiniang Baijiu-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Jundao Guiniang Baijiu-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Ofmjittingen & Ferpakking: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Labels: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Produksjetechnology: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Untwerpútdaging: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Undersyk: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Ynspiraasje: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Projektdoer: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Operaasjestreamferrin: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Teamleden: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Ofbyldingskrediten: Creative Director：Chen Liang