Taichung Public Library Merkidentiteit troch Yichun Lin

Taichung Public Library Merkidentiteit troch Yichun Lin is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Taichung Public Library Merkidentiteit

troch Yichun Lin

Klant: Yichun Lin Design

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,981

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #145496

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Taichung Public Library Merkidentiteit

As it earste gebou yn Taiwan dat in keunstmuseum en in biblioteek kombinearret, rjochtet de skepping fan it merksysteem fan Taichung Public Library op 'e fúzje fan natuer en beskaving. De ûntwerpfilosofy beklammet de naadleaze yntegraasje fan moderne arsjitektuer mei natuerlike eleminten en is fan doel in gefoel fan frisheid en nijsgjirrigens op te roppen. It merksysteem stimulearret in sfear dy't besikers stimulearret om te ferdjipjen yn 'e ferskate kulturele ûnderfiningen dy't de Bibleteek biedt en genietsje fan it lykwicht tusken hjoeddeistige beskaving en de rêst fan' e bosk.

De Erkenning

Oer de A' Design Award yn Brûns

Taichung Public Library Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Taichung Public Library Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Taichung Public Library Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Ofmjittingen & Ferpakking: Minimum size of logo: 35mm x 6.5mm
Labels: Visual Identity, Logo, Branding, Graphics, Printed Matter
Produksjetechnology: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Untwerpútdaging: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Undersyk: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Ynspiraasje: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Projektdoer: December 2020 to January 2021, Taiwan
Operaasjestreamferrin: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Teamleden: Art Director: Yichun Lin
Ofbyldingskrediten: Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017