Yunnan Baiyao Tosk Ferpakking troch Tiger Pan

Yunnan Baiyao Tosk Ferpakking troch Tiger Pan is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2023

Yunnan Baiyao Tosk Ferpakking

troch Tiger Pan

Klant: Yunnanbaiyaogroup Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Ferpakking

20,758

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #145832

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yunnan Baiyao Tosk Ferpakking

Yunnan Baiyao is in ferpakkingsûntwerp foar in tosktapêstjek foar bern. It merkkarakter is in babywolk, ynspirearre troch de merknamme, wêryn't yun wolk betsjut. It karakter ferskynt mei ferskillende gesichtsútdrukkingen om ferskillende leeftiden oan te tsjutten. De yllustraasjes binne tekene yn in berneskilderstyl om de oandacht fan memmen op it skap te lûken. De doazen passe sawol by horizontale as fertikale plaatsing op it skap, en de ierdbeidoazen foarmje tegearre in gruttere ierdbeiôfbylding. De ferpakking is makke fan PLA, dat yn twa oant tsien moanne ôfbrekt.

De Erkenning

Oer de A' Design Award yn Brûns

Yunnan Baiyao Tosk Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yunnan Baiyao Tosk Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yunnan Baiyao Tosk Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Ofmjittingen & Ferpakking: Width 46mm x Depth 39mm x Height 159mm
Labels: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Produksjetechnology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Untwerpútdaging: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Undersyk: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Ynspiraasje: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Projektdoer: The project lasts 2 months, designed in Shenzhen
Operaasjestreamferrin: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Teamleden: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Ofbyldingskrediten: Tiger Pan