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Tea and Tea Branding troch Shenzhen Huathink Design Co., Ltd

Tea and Tea Branding troch Shenzhen Huathink Design Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.


BrûnsGrafysk· 2023

Tea and Tea Branding

troch Shenzhen Huathink Design Co., Ltd

Klant: Shenzhen Huathink Design CO.,LTD

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,007

Kleuren

It Untwerp

Oer Tea and Tea Branding

Tea and Tea is in Sineesk drankmerk waans marketingstrategy sintraal is om Sineeske tee latte. It logo bestiet út de letters Tea and Tea en it Arabyske sifer 2, dat it hannelsmerk dominearret en in ûnderskiedend uterlik hat troch de yntegraasje fan in teeblêd. Yn kombinaasje mei in dúdlik, opfallend kleurenskema en in rjochtlinige stilistysk idioom dat bygelyks it ferpakkingsûntwerp en de retaildisplays ynformearret, berikt it fisuele uterlik fan Tea and Tea hege merkbekendheid.

De Erkenning

Oer de A' Design Award yn Brûns

Tea and Tea Branding is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tea and Tea Branding wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tea and Tea Branding foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Labels
Branding, Tea, Latte, Graphic design, Package, Logo, Identity
Produksjetechnology
Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
Untwerpútdaging
We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
Undersyk
We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
Ynspiraasje
The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
Projektdoer
The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
Operaasjestreamferrin
In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
Teamleden
Shenzhen Huathink Liu Yongqing Brand Design
Ofbyldingskrediten
Image: Shenzhen Huathink Liu Yongqing Brand Design

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Goed Untwerp Fertsjinnet Grutte Erkenning

De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

Nominearje