Dalian Seafood Logo- en Ferpakkingsûntwerp troch Ju Jijing is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Dalian Seafood Logo- en Ferpakkingsûntwerp

troch Ju Jijing

Klant: Northeastern University of China

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,406

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #148231

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Dalian Seafood Logo- en Ferpakkingsûntwerp

Dalian Seafood is in merkidentiteit en ferpakkingsûntwerp foar iterskleare marine produkten. It logo en de ôfliede grafyske eleminten wurde tapast op in inkelde ferpakking, in lange útlûkbere kadoseal mei trije lytse doaskes, en ferpakkingsblikken. Abstrakte yllustraasjes binne ûntliend oan de skaaimerken fan ferskillende seedieren en yndield yn werhelle en trapsgewiis skikte lay-outs. Ljochte kleurekontrasten jouwe de searje in frisse útstrieling. De ferpakking is digitaal printe mei in matte ôfwurking op recyclebere materialen, en de útlûkbere kadoseal is maklik te iepenjen.

De Erkenning

Oer de A' Design Award yn Brûns

Dalian Seafood Logo- en Ferpakkingsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Dalian Seafood Logo- en Ferpakkingsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Dalian Seafood Logo- en Ferpakkingsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Ofmjittingen & Ferpakking: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Labels: Food, logo, packaging, brand, image, graphic design
Produksjetechnology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Untwerpútdaging: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Undersyk: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Ynspiraasje: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Projektdoer: The project was launched in September 2022 and completed in November 2020.
Operaasjestreamferrin: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Ofbyldingskrediten: Ju Jijing，2022.