Shan Yi Merkidentiteitûntwerp troch Wu Fangbo and Liu Beibei

Shan Yi Merkidentiteitûntwerp troch Wu Fangbo and Liu Beibei is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Shan Yi Merkidentiteitûntwerp

troch Wu Fangbo and Liu Beibei

Klant: Shan Yi

A' Design Award yn Brûns Winner yn de kategory Grafysk

15,990

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #149564

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shan Yi Merkidentiteitûntwerp

Shan Yi is in merkidentiteit ûntworpen foar in smart-technologybedriuw dat de lânbou tsjinnet. It logo brûkt in skyldfoarm as fisueel kader om beskerming en duorsumheid te suggerearjen. Binnen it skyld binne de letters S en Y trepsgewiis oardere en ferbûn, ferwizend nei de merknamme en nei de ferbining tusken smart-technology en boerelibben. Patroanen fan tsjilspoaren en weiteare binne ek opnommen, wat oan de hjerstoogst tinken docht. De streken hawwe in gelikense breedte en it logo folget de goudene ferhâlding. It teken kin printe, naaid of spuitgetten wurde yn ferskate maten, ynklusyf gebrûk as auto-emblem.

De Erkenning

Oer de A' Design Award yn Brûns

Shan Yi Merkidentiteitûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Shan Yi Merkidentiteitûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Shan Yi Merkidentiteitûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Ofmjittingen & Ferpakking: It can be printed, sewed or injection molded in a variety of sizes.
Labels: brand identity, logo, branding, smart agricultural technique
Produksjetechnology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Untwerpútdaging: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Undersyk: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Ynspiraasje: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Projektdoer: The project started in Beijing in December 2022 and was completed in February 2023.
Operaasjestreamferrin: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Teamleden: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu