Miga Merkidentiteitsûntwerp troch Xue Li

Miga Merkidentiteitsûntwerp troch Xue Li is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Miga Merkidentiteitsûntwerp

troch Xue Li

Klant: Today Design Consultants (Shenzhen) Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,419

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #149802

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Miga Merkidentiteitsûntwerp

Miga is in merkidentiteitsûntwerp dat ûntwikkele is foar in elektroanyske sigrettemerk. De bywurke identiteit ferfynt it lettertype en unifisearret it logo, wat in daliks werkenbere merkyndruk jout. Foar de Latynske letters binne de streekferhâldingen en hoekhoeken oanpast, sadat it logo nau oanslút by in glimlachsymboal en de omtrek fan meloenrânken opropt. Foar de Sineeske karakters binne de streken kombinearre mei deselde symboalen en is de spaasjearring regele, wat rûne en lêsbere foarmen opsmyt. It vektorlogo kin op elke grutte printe wurde en brûkt wurde op ljochte of donkere eftergrûnen.

De Erkenning

Oer de A' Design Award yn Brûns

Miga Merkidentiteitsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Miga Merkidentiteitsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Miga Merkidentiteitsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Ofmjittingen & Ferpakking: It can be typewritten or printed on any size and material.
Labels: Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Produksjetechnology: The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Untwerpútdaging: The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Undersyk: Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Ynspiraasje: E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Operaasjestreamferrin: The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Teamleden: Li Xue
Today Design