Kuwasawa Design School 2022 Gidsboek troch Kazune Watanabe

Kuwasawa Design School 2022 Gidsboek troch Kazune Watanabe is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Print en Publisearre Media Ûntwerp.

SulverPrint· 2023

Kuwasawa Design School 2022 Gidsboek

troch Kazune Watanabe

Klant: Kuwasawa Design School

A' Design Award yn Sulver Winner yn de kategory Print

587,300

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #149958

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Kuwasawa Design School 2022 Gidsboek

Skoallegids foar Kuwasawa Design School, de earste ûntwerpskoalle yn Japan. De lêste jierren is online kommunikaasje tanommen, en de line tusken realiteit en firtuele wurdt wazig. Yn sa'n situaasje, It ûntwerp team ferfolge de mooglikheid fan ûntwerp troch it útdrukken fan wat waard erkend as digitaal mei analoge (papier en print). Op it earste each liket it op in gewoan boek, mar de animaasje wurket as it útlutsen wurdt. It gidsboek is opdield yn aparte bondels sadat minsken der op ferskate wizen fan genietsje kinne. Se rjochte op in digitale útdrukking mei help fan typografy.

De Erkenning

Oer de A' Design Award yn Sulver

Kuwasawa Design School 2022 Gidsboek is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Kuwasawa Design School 2022 Gidsboek wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Kuwasawa Design School 2022 Gidsboek is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Ofmjittingen & Ferpakking: Dimensions Width:182mm x Height:257mm x Depth:25mm
Labels: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Produksjetechnology: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Untwerpútdaging: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Undersyk: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Ynspiraasje: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Projektdoer: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Operaasjestreamferrin: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.