Gean nei de ynhâld
Red Gladiolus Nutengeskinkdoaze troch Guangzhou Miguo Food Co.,Ltd

Red Gladiolus Nutengeskinkdoaze troch Guangzhou Miguo Food Co.,Ltd is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.


SulverFerpakking· 2023

Red Gladiolus Nutengeskinkdoaze

troch Guangzhou Miguo Food Co.,Ltd

Klant: Guangzhou Miguo FoodCo.,Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

23,255

Kleuren

It Untwerp

Oer Red Gladiolus Nutengeskinkdoaze

Red Gladiolus is in geskinkdoaze ûntwurpen foar ferpakte nuten. De doaze hat in oprjochte trijehoekige foarm ynspirearre troch in dinne-appel, wêrmei't in fisuele ferbining ûntstiet mei it merklogo en mei it merkkonsept fan sterk en rjochtop groeien. Read en rosé-goud foarmje it kleurepalet, tapast op papier mei in tekstuer as fluwiel, mei rosé-gouden details tafoege troch hjitstimpeljen. Oan elke kant sit in gasp fan laamslear, dy't brûkt wurdt om de doaze te iepenjen. Binnenyn wurde nuten yn potsjes presintearre mei in nutekreaker en in hantlieding. De doaze mjit 410 by 410 by 150 millimeter.

De Erkenning

Oer de A' Design Award yn Sulver

Red Gladiolus Nutengeskinkdoaze is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Red Gladiolus Nutengeskinkdoaze wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Red Gladiolus Nutengeskinkdoaze is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Ofmjittingen & Ferpakking
410*410*150mm
Labels
Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Produksjetechnology
Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Untwerpútdaging
The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Undersyk
The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Ynspiraasje
The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Projektdoer
Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operaasjestreamferrin
Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.

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Goed Untwerp Fertsjinnet Grutte Erkenning

De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

Nominearje