Odaya Home Ferpakking troch Elena Gamalova

Odaya Home Ferpakking troch Elena Gamalova is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2023

Odaya Home Ferpakking

troch Elena Gamalova

Klant: ODAYA Home

A' Design Award yn Izer Winner yn de kategory Ferpakking

12,917

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #151176

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Odaya Home Ferpakking

Odaya Home-ferpakking nedich om it fakmanskip te reflektearjen fan it brûkte kantstik en de symboalyske wearde fan 'e ornaments. It figuer fan in pauw, it kearn elemint yn 'e earste Care and Love Collection fan Odaya Home, is in tradisjonele hoeder fan it hûs. It ferpakkingsûntwerp ûntwikkele it pauôfbylding ta in fyn gouden web fan fearren, dy't oantinkens oan kant meitsje sels. It merkferhaal wurdt ferteld oan 'e binnenkant fan' e deksel fan 'e kado-doaze, wylst teare tissuepapier mei de slogan "Jo hearre en dit is thús, Odaya Home" fan it merk & quot; biedt in sêfte wrap foar de fyn katoen satyn stof binnen.

De Erkenning

Oer de A' Design Award yn Izer

Odaya Home Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Odaya Home Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Odaya Home Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Ofmjittingen & Ferpakking: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Labels: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Produksjetechnology: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Untwerpútdaging: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Undersyk: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Ynspiraasje: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Projektdoer: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Operaasjestreamferrin: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patinten: Copyrights belong to Elena Gamalova, 2023.
Ofbyldingskrediten: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home