Natura Dried Fruits Droege Fruchten troch Mohsen Koofiani is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.
BrûnsFerpakking· 2024
Natura Dried Fruits Droege Fruchten
troch Mohsen Koofiani
Klant: Natura
A' Design Award yn Brûns Winner yn de kategory Ferpakking
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #152045It Untwerp
Oer Natura Dried Fruits Droege Fruchten
Dit ûntwerp hat profitearre fan de kombinaasje fan artistike skulptueren, fruchten en bisten, hoewol't opmurke wurde moat dat subtile feroarings artistyk makke binne. De ôfbyldings hawwe besocht in dúdlike ferbining te lizzen tusken bisten, fruchten en kultuer. Mar om't it haadtema fan it ûntwerp is om it ekosysteem te behâlden, binne njonken de plantjitende bisten, op guon plakken wylde bisten (jegers) brûkt as symboal fan macht. Yn dizze ferpakking wurde ienfâldige en krêftige kleuren brûkt om mear oandacht te lûken, en wurdt ôfbrekbere ferpakking brûkt om it miljeu te beskermjen.
De Erkenning
Oer de A' Design Award yn Brûns
Natura Dried Fruits Droege Fruchten is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Natura Dried Fruits Droege Fruchten wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Natura Dried Fruits Droege Fruchten foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- Ofmjittingen & Ferpakking
- Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm - Labels
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
- Produksjetechnology
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- Untwerpútdaging
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- Undersyk
- Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it. - Ynspiraasje
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- Projektdoer
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- Operaasjestreamferrin
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- Ofbyldingskrediten
- All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
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