Haiyan Smart Home Competition Merkidentiteit troch Zhejiang Gongshang University

Haiyan Smart Home Competition Merkidentiteit troch Zhejiang Gongshang University is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Haiyan Smart Home Competition Merkidentiteit

troch Zhejiang Gongshang University

Klant: Haiyan County People's Government

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,357

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152972

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Haiyan Smart Home Competition Merkidentiteit

Boektekst: Haiyan Smart Home Competition is in merkidentiteit dy't makke is foar in kultureel en kreatyf ûntwerpevenemint yn de provinsje Haiyan. It haadfisuele elemint makket gebrûk fan in draaiende en fertriemde trijediminsjonale hûsfoarm. De ferskowende foarm brint feroaring en werôpbou yn it thúslibben tot utering, feroarsake troch tûke technology. Kleuren mei in technologyske ynslach stypje it tema. De grafiken binne opboud as vektorkeunst, sadat se by elke grutte skerp bliuwe en yn ferskillende rjochtingen draaie oer ferskate media hinne. Tapassingen omfetsje romte-ynstallaasjes, posters, spjeldsjes en kopkes.

De Erkenning

Oer de A' Design Award yn Brûns

Haiyan Smart Home Competition Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Haiyan Smart Home Competition Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Haiyan Smart Home Competition Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Ofmjittingen & Ferpakking: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Labels: Smart home, visual image design, technology and home, reconstruction, twisted extension
Produksjetechnology: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Untwerpútdaging: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Undersyk: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Ynspiraasje: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Projektdoer: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Operaasjestreamferrin: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Teamleden: Designer: Kan Zhao
Ofbyldingskrediten: Designer: Kan Zhao