Moutai 1935 Drankferpakking troch Chengdu Wanjiazu Technology Co., Ltd

Moutai 1935 Drankferpakking troch Chengdu Wanjiazu Technology Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2024

Moutai 1935 Drankferpakking

troch Chengdu Wanjiazu Technology Co., Ltd

Klant: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

A' Design Award yn Goud Winner yn de kategory Ferpakking

2,814,292

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #153916

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Moutai 1935 Drankferpakking

Moutai 1935 is ferpakking foar in Sineeske distillearre drank út de provinsje Guizhou. De glêzen flesse hat reliëfpatroanen op in reade eftergrûn, mei gouden sênes fan sâltferkeapers en dranklhannel yn it stedsje Moutai. De patroanen binne ynspirearre troch tradisjonele Sineeske sjenreskilderijen. Trije rûnten fan gouden rimpels binne yn 'e skouder fan 'e flesse dreaun. It reliëfoerflak is ôfwurke mei in glazuerspray, dy't de grip en it fielen ferbetteret. De dop fan sinklegearing brûkt in brutsen toskfoarmige struktuer as maatregel tsjin ferfalsking. It kadodoaske is makke fan resyklearber en biologysk ôfbrekber spaanplaat.

De Erkenning

Oer de A' Design Award yn Goud

Moutai 1935 Drankferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Moutai 1935 Drankferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Moutai 1935 Drankferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Ofmjittingen & Ferpakking: product dimensions,230 mm x 85 mm x 85 mm
Labels: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Produksjetechnology: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Untwerpútdaging: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Undersyk: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Ynspiraasje: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Projektdoer: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Operaasjestreamferrin: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Teamleden: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)