Guyuelongshan Sineeske Rysewyn Ferpakking troch Yuejun Chen

Guyuelongshan Sineeske Rysewyn Ferpakking troch Yuejun Chen is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2024

Guyuelongshan Sineeske Rysewyn Ferpakking

troch Yuejun Chen

Klant: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award yn Sulver Winner yn de kategory Ferpakking

35,140

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #153976

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Guyuelongshan Sineeske Rysewyn Ferpakking

Guyuelongshan is in ferpakkingsûntwerp foar in Sineeske rysewyn út Zhejiang, Sina. De wyn wurdt broud mei in tradisjoneel proses en hat in leech alkoholpersintaazje, wat de drank geskikt makket foar deistich gebrûk troch jongere konsuminten. De ferpakking folget de estetyk fan de Sineeske lânskipsskilderkeunst, en de foarm fan de kontener suggerearret bergen, wetter en sinneûndergong. It ûntwerp hat as doel it sljochte uterlik fan âldere rysewynferpakkingen te fernijen en de Oriïntaalske kultuer op in moderne wize te presintearjen. De ferpakking mjit 340 mm yn breedte, 130 mm yn djipte en 150 mm yn hichte.

De Erkenning

Oer de A' Design Award yn Sulver

Guyuelongshan Sineeske Rysewyn Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Guyuelongshan Sineeske Rysewyn Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Guyuelongshan Sineeske Rysewyn Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Ofmjittingen & Ferpakking: Width :340 mm x Depth :130 mm x height :150 mm
Labels: Chinese liquor, Oriental aesthetics, packaging design, illustration
Produksjetechnology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Untwerpútdaging: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Undersyk: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Ynspiraasje: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Projektdoer: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operaasjestreamferrin: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.