Tang Da Li Merkidentiteit troch Sxdesign

Tang Da Li Merkidentiteit troch Sxdesign is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2024

Tang Da Li Merkidentiteit

troch Sxdesign

Klant: Tang Da Li

A' Design Award yn Brûns Winner yn de kategory Grafysk

18,010

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #155667

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Tang Da Li Merkidentiteit

Tang Da Li is in merkidentiteitsprogramma dat klassike en moderne grafyske eleminten gearfoeget. It ûntwerp wjerspegelet de diversiteit en iepenens fan de Tang-dynasty. De merknamme spilet mei it gelykliedende lûd fan Tang, dat sawol ferwiist nei de dynasty as nei sûker, wat de namme in humoristyske toan jout. Muorreskilderingsfigueren út de Tang-dynasty en tradisjonele rânen wurde kombinearre mei in hjoeddeiske yndieling. It drukken wurdt útfierd mei hege kwaliteitsmetoaden op recycelbere materialen. De identiteit wurdt tapast op posters en op ferpakking yn grutte en lytse formaten.

De Erkenning

Oer de A' Design Award yn Brûns

Tang Da Li Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tang Da Li Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tang Da Li Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Ofmjittingen & Ferpakking: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Labels: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Produksjetechnology: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Untwerpútdaging: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Undersyk: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Ynspiraasje: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Projektdoer: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Operaasjestreamferrin: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patinten: Copyrights belong to sxdesign
Teamleden: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Ofbyldingskrediten: Illustrations: Luo Ling
Photos and designs: sxdesign