Dragon Year Gift Teferpakking troch Tao Ran

Dragon Year Gift Teferpakking troch Tao Ran is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2024

Dragon Year Gift Teferpakking

troch Tao Ran

Klant: Shenzhen Yixin Visual Brand Consultant Co., Ltd

A' Design Award yn Izer Winner yn de kategory Ferpakking

12,076

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #157666

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Dragon Year Gift Teferpakking

Dragon Year Gift is in ferpakkingsûntwerp foar Pu'er tee, makke as kado foar it Sineeske Foarjiersfeest. It ûntwerp lit him ynspirearje troch de draak, in gelokbringend bist yn de âlde Sineeske mytology, en troch it bergeftige gebiet fan Yunnan, wêr't Pu'er tee weikomt. In mei de hân tekene draak yn kalligrafy en inktekening wurdt kombinearre mei in ienfâldich draaksymboal makke mei grafyske software. De ynhâlden bûtenferpakking kontrastearret mei de gewaachsume inkstyl fan de binnenferpakking. Hânmakke katoenpapier fan pleatslike etnyske mienskippen wurdt sjabloandrukt, wêrtroch elk stik unyk is.

De Erkenning

Oer de A' Design Award yn Izer

Dragon Year Gift Teferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Dragon Year Gift Teferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Dragon Year Gift Teferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Ofmjittingen & Ferpakking: 200mm x 200mm x 4mm
Labels: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Produksjetechnology: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Untwerpútdaging: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Undersyk: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Ynspiraasje: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Projektdoer: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operaasjestreamferrin: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patinten: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd