The Ancient Mexicans Eksposysje-identiteit troch Eduardo Guizar Vukovich

The Ancient Mexicans Eksposysje-identiteit troch Eduardo Guizar Vukovich is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Kultureel Erfgoed en Kultueryndustry Ûntwerp.

SulverKultureel Erfgoed· 2024

The Ancient Mexicans Eksposysje-identiteit

troch Eduardo Guizar Vukovich

Klant: Universidad de Monterrey

A' Design Award yn Sulver Winner yn de kategory Kultureel Erfgoed

54,244

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #158345

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer The Ancient Mexicans Eksposysje-identiteit

De Alde Meksikanen is in grafyske identiteit foar in permaninte eksposysje fan Meksikaanske pre-Hispanyske kultueren yn it Museum fan it Noardeasten yn Monterrey, Meksiko. De identiteit is basearre op it konsept fan stjerrebylden. In roaster fan punten waard oer ôfbyldings fan selektearre eksposysjestikken pleatst, en fjouwerkanten en har fariaasjes waarden brûkt om piktogrammen foar elke kultuer en elk tema te meitsjen. De piktogrammen wurde spegele en werhelle om patroanen te foarmjen dy't as modules wurkje en har oanpasse oan elke tapassing. Ynformaasjeûntwerp binnen de eksposysje stipet de besikersûnderfining.

De Erkenning

Oer de A' Design Award yn Sulver

The Ancient Mexicans Eksposysje-identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan The Ancient Mexicans Eksposysje-identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. The Ancient Mexicans Eksposysje-identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Ofmjittingen & Ferpakking: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Labels: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Produksjetechnology: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Untwerpútdaging: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Undersyk: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Ynspiraasje: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Projektdoer: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Operaasjestreamferrin: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Teamleden: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez