Summer Palace Tour Merkûntwerp troch YeZhang

Summer Palace Tour Merkûntwerp troch YeZhang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Goud yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

GoudGrafysk· 2024

Summer Palace Tour Merkûntwerp

troch YeZhang

Klant: Beijing Jiaotong University

A' Design Award yn Goud Winner yn de kategory Grafysk

244,004

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #158812

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Summer Palace Tour Merkûntwerp

Summer Palace Tour is in merkûntwerp dat makke is foar in jubileumtoer fan it Simmerpaleis yn Peking. Trije grutte arsjitektoanyske klusters binne yllustrearre yn in 2.5D-styl, mei mear as 20 tradisjonele Sineeske gebouwen, yn swart, read en grien. It ûntwerp wurdt tapast op publisiteitsmateriaal, kantoarartikelen en souvenirs, printe op coated keunstpapier en ambachtspapier mei seefdruk en goudstimpeling. In doaze fan ambachtspapier befettet twa posters, fjouwer kaaihingers, plakbân, in slúf en in notysjeboek. Besikers kinne it túnerfgoed sa mei de hân meinimme.

De Erkenning

Oer de A' Design Award yn Goud

Summer Palace Tour Merkûntwerp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Summer Palace Tour Merkûntwerp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Summer Palace Tour Merkûntwerp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Ofmjittingen & Ferpakking: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Labels: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Produksjetechnology: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Untwerpútdaging: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Undersyk: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Ynspiraasje: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Projektdoer: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Operaasjestreamferrin: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patinten: This work is all original images not copyrighted.
Teamleden: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Ofbyldingskrediten: This work is all original images not copyrighted.