C'Est La Vie Boutique Merkidentiteit troch Fan Wang

C'Est La Vie Boutique Merkidentiteit troch Fan Wang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2024

C'Est La Vie Boutique Merkidentiteit

troch Fan Wang

Klant: C'est la vie Boutique

A' Design Award yn Izer Winner yn de kategory Grafysk

10,603

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #160104

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer C'Est La Vie Boutique Merkidentiteit

C'est La Vie Boutique is in merkidentiteit dy't ûntwikkele is foar in modewinkel yn Nanjing, Sina. De winkel bringt Sineeske en Westerske modemerken byinoar oer ferskate kategoryen en stilen, dêrom brûkt it logo in mingde letterstyl om dizze breedte oan ferskaat út te drukken. De Nanjing platanenbeam, in ikoanysk ûnderdiel fan it stedslânskip, tsjinnet as it wichtichste stypjende grafyske elemint. Itselde elemint waard ek foarme ta in draaiende skulptuerynstallaasje, wêrfan it omkearde spegelbyld de feroarjende stêd wjerspegelet. It fisuele systeem beweecht him fan plat nei romtlik en fan statysk nei dynamysk foarmen.

De Erkenning

Oer de A' Design Award yn Izer

C'Est La Vie Boutique Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan C'Est La Vie Boutique Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. C'Est La Vie Boutique Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Ofmjittingen & Ferpakking: The size may vary because there are different types of products.
Labels: Branding
Produksjetechnology: The realization of the design consists of a variety of materials and techniques.
Untwerpútdaging: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Undersyk: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Ynspiraasje: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Projektdoer: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Operaasjestreamferrin: The store opened in September 2022. Located in Nanjing, China.