Xuannao Master Cha Merkidentiteit troch Chushan Design

Xuannao Master Cha Merkidentiteit troch Chushan Design is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2024

Xuannao Master Cha Merkidentiteit

troch Chushan Design

Klant: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Grafysk

85,906

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #160263

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Xuannao Master Cha Merkidentiteit

Xuannao Master Cha is in merkidentiteit dy't makke is foar in Sineesk merk fan búzjende tee. It logo lit in panda sjen dy't Sineeske Qi Gong beoefenet ûnder it karakter foar Qi, skreaun yn felle oranje kalligrafy. De pandafiguer, mei de namme Da Qi Xia, hat in weardige útdrukking en suggerearret heldedom en in libbene geast. Dizze kwaliteiten wurde keppele oan de bellen yn de tee. De kalligrafy en de panda woartelje it merk yn de Eastlike kultuer en meitsje it drankje fertroud foar lokale konsuminten. It logo hat gjin fêste grutte, sadat de hâldingen en de skaal oanpast wurde kinne oan elke tapassing.

De Erkenning

Oer de A' Design Award yn Sulver

Xuannao Master Cha Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Xuannao Master Cha Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Xuannao Master Cha Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Ofmjittingen & Ferpakking: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Labels: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Produksjetechnology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Untwerpútdaging: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Undersyk: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Ynspiraasje: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Projektdoer: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operaasjestreamferrin: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Teamleden: Yin Peng
Li Linlin
Liu Xingyu
Ofbyldingskrediten: Chushan Design