Guotai Longjiu Zuncang Baijiu Ferpakking troch Ying Song Brand Design Shenzhen Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2024

Guotai Longjiu Zuncang Baijiu Ferpakking

troch Ying Song Brand Design Shenzhen Co., Ltd

Klant: Guizhou Guotai Liquor Group Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

21,088

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #161485

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Guotai Longjiu Zuncang Baijiu Ferpakking

Guotai Longjiu Zuncang is in ferpakkingsûntwerp foar in hege kwaliteit Sineeske baijiu produsearre yn it Chishui-rivierbiet. It gouden sintrale patroan ferwiist nei de Chishui-rivier dy't it Yunnan-Guizhou-plato trochkrúst en in draak dy't troch wolken beweecht. De kearamyske flesse is foarme as in keizerlik jade sigel en wurdt fan boppen ôfsletten mei in metalen dop. Brokaat, in tradisjoneel Sineesk weefd tekstyl, foarmet it etiket en ferwiist nei de stof fan keizerlike drakegewaden. Mei de hân tekene drakelinen waarden omset yn puntgegevens foar it weefgetou. De flesse mjit 90 by 90 by 215 millimeter.

De Erkenning

Oer de A' Design Award yn Brûns

Guotai Longjiu Zuncang Baijiu Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Guotai Longjiu Zuncang Baijiu Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Guotai Longjiu Zuncang Baijiu Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Ofmjittingen & Ferpakking: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Labels: Chinese Baijiu packaging, packaging design
Produksjetechnology: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Untwerpútdaging: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Undersyk: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Ynspiraasje: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Projektdoer: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Operaasjestreamferrin: Bottle with metal cap from top
Teamleden: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Ofbyldingskrediten: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,