Albella Merkidentiteit troch Elena Gamalova

Albella Merkidentiteit troch Elena Gamalova is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2024

Albella Merkidentiteit

troch Elena Gamalova

Klant: Villa Albella

A' Design Award yn Brûns Winner yn de kategory Grafysk

14,932

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #161561

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Albella Merkidentiteit

De fisuele identiteit fan Villa Albella fanget de siel fan it kulturele erfgoed fan Toskane, wylst it in fyzje omarmet foar in plak dat tsjinnet as in toevluchtsoord foar kultuer, skiednis en ienheid, in libbendich sintrum fan artistike úting, kulinêre ferkenning en ynterkulturele dialooch. It ûntwerp ferbynt naadleas tradysje mei moderniteit. De yntegraasjе fan twa blommige tûken symbolisearret ienheid yn ferskaat, wortele yn in dielde skiednis. Njonken it behâld fan erfgoed, befoarderet dit projekt betsjuttingsfolle ynterkulturele útwikseling en wurdearring, en lykhammet in ynset foar rêst en ferriking.

De Erkenning

Oer de A' Design Award yn Brûns

Albella Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Albella Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Albella Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Ofmjittingen & Ferpakking: The size may vary because there are different types of communication materials and products.
Labels: visual identity, villa Albella visual identity, logo, illustration
Produksjetechnology: Many materials were used in the creation of the product and package.
Untwerpútdaging: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Undersyk: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Ynspiraasje: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Projektdoer: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Operaasjestreamferrin: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patinten: Copyrights belong to Elena Gamalova, 2023
Teamleden: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Ofbyldingskrediten: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova