Iced Hop Gin Ferpakking troch Michael Held

Iced Hop Gin Ferpakking troch Michael Held is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2025

Iced Hop Gin Ferpakking

troch Michael Held

Klant: Michael Held

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,949

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #163667

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Iced Hop Gin Ferpakking

De smaak fan de gin, makke troch in ynfúzje fan hop en pepermunte, komt werom yn de fisuele identiteit. In befroaren hopkegel parre mei in sterrende úle fangt de skerpe, kâlde essinsje fan it drankje. De dominânsje fan munte komt werom yn 'e bûtenferpakking troch blauwe tinten en stileare iisblommen. Dit kâlde, skjinne tema giet troch yn 'e matglêzen flesse, wêr't in metalen etiket de iisige yndruk fersterkje docht. Subtile froastpatroanen en snieflokaksenten binne yn reliëf op it oerflak oanbrocht, wat it ferske tema fersterket. Elk elemint stipet it ferfrissend karakter fan de gin.

De Erkenning

Oer de A' Design Award yn Brûns

Iced Hop Gin Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Iced Hop Gin Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Iced Hop Gin Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Ofmjittingen & Ferpakking: 72 mm x 72 mm x 193 mm
Labels: Gin, Infused, iced, owl, hop,
Produksjetechnology: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Untwerpútdaging: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Undersyk: Not applicable
Ynspiraasje: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Projektdoer: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Operaasjestreamferrin: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Teamleden: Michael Held
Ofbyldingskrediten: Images: Photographer tm studios visuelle medien GmbH, 2024.