To Meet Appelferpakking Design troch Ziqiong Li

To Meet Appelferpakking Design troch Ziqiong Li is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2025

To Meet Appelferpakking Design

troch Ziqiong Li

Klant: ONE DESIGN Brand Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

29,439

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #163720

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer To Meet Appelferpakking Design

Dit ûntwerp brûkt in minimalistyske estetyk mei libendige kleuren. In kenmerkende ekstra grutte appel op 'e ferpakkingsfoarside soarget foar in opfallend fisueel byld. Dizze unike eigenskip makket dat de ferpakking opfalt yn elke útstalling, wêrtroch konsuminten it produkt letter maklik werkennen kinne. It bout ek it fisuele imago fan it merk op, ferbetteret de merkwerkenning en berikket it marketingdoel fan bettere ûnthâldbierens troch werhelle eksposysje.

De Erkenning

Oer de A' Design Award yn Sulver

To Meet Appelferpakking Design is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan To Meet Appelferpakking Design wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. To Meet Appelferpakking Design is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Ofmjittingen & Ferpakking: 350mm*350mm*120mm
Labels: Brand identity, super symbols, creativity, interaction
Produksjetechnology: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Undersyk: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Ynspiraasje: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Projektdoer: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Operaasjestreamferrin: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Teamleden: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.