Brown Brothers Limited Edition Wynflesferpakking troch Yiqi Tang and Zona Yuechen Guan

Brown Brothers Limited Edition Wynflesferpakking troch Yiqi Tang and Zona Yuechen Guan is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2025

Brown Brothers Limited Edition Wynflesferpakking

troch Yiqi Tang and Zona Yuechen Guan

Klant: Brown Brothers

A' Design Award yn Izer Winner yn de kategory Ferpakking

13,099

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #164761

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Brown Brothers Limited Edition Wynflesferpakking

Brown Brothers Limited Edition is ferpakking ûntworpen foar in fruchtige mousserende moscato wyn. It assortiment omfettet trije farianten dy't moarn, skimerjûn en middernacht fertsjintwurdigje. Op elke fariant is geurige inket oanbrocht, sadat in geur frijkomt dy't past by it keazen momint. Heldere kleuren en libbene patroanen roppe in tropysk simmerfeest en it idee fan wersjen op. De flesse hat in standert formaat fan 750 ml, is makke fan recyclebere glês en printe mei duorsume grafyk fan hege kwaliteit. It doel wie om de ferpakking oantreklik te meitsjen foar sawol it each as de reuk.

De Erkenning

Oer de A' Design Award yn Izer

Brown Brothers Limited Edition Wynflesferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Brown Brothers Limited Edition Wynflesferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Brown Brothers Limited Edition Wynflesferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Ofmjittingen & Ferpakking: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Labels: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Produksjetechnology: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Untwerpútdaging: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Undersyk: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Ynspiraasje: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Projektdoer: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Operaasjestreamferrin: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Teamleden: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Ofbyldingskrediten: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.