Yummy Ip Yllustraasje troch Du Qingyu and Zhang Jun

Yummy Ip Yllustraasje troch Du Qingyu and Zhang Jun is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Yummy Ip Yllustraasje

troch Du Qingyu and Zhang Jun

Klant: Joy Studio

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,586

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #165133

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yummy Ip Yllustraasje

Dizze set yllustraasjes is ynspirearre troch it fêstlizzen fan de ienfâldige freugden fan it deistich libben. De kleurkombinâsje is bedoeld om in fleurich sfear te kreëarjen en de freugdefulle emoasjes fan minsken op te roppen. De leafde fan de karakters foar iten wurdt toand troch harren gesichtsútdrukking en lichemsferanderingen by it fêsthâlden fan iten. Dizze set yllustraasjes kin tapast wurde op merkpromoasje en produktferpakking om merkwerkenning te fersterkjen en te foldwaan oan de emosjonele easkken fan brûkers.

De Erkenning

Oer de A' Design Award yn Brûns

Yummy Ip Yllustraasje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yummy Ip Yllustraasje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yummy Ip Yllustraasje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Ofmjittingen & Ferpakking: Image size 1800Pixels x 1800Pixels
Labels: character design, food, colorful, illustration, happiness
Produksjetechnology: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Untwerpútdaging: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Undersyk: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Ynspiraasje: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Projektdoer: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Operaasjestreamferrin: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Teamleden: Du Qingyu
Zhang Jun
Ofbyldingskrediten: Du Qingyu