Kakao AI Campus Merkidentiteitsûntwerp troch LMNT Company

Kakao AI Campus Merkidentiteitsûntwerp troch LMNT Company is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Goud yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

GoudGrafysk· 2025

Kakao AI Campus Merkidentiteitsûntwerp

troch LMNT Company

Klant: LMNT Company

A' Design Award yn Goud Winner yn de kategory Grafysk

238,116

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #167330

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Kakao AI Campus Merkidentiteitsûntwerp

Kakao AI Campus is in merkidentiteitsûntwerp makke foar in learromte wijd oan keunstmjittige yntelliginsje. De kampus stiet iepen foar bedriuwsmeiwurkers, lokale mienskippen, boargergroepen en minsken mei beheinde digitale tagong, en hy stipet de oplieding fan AI-talint. It merksysteem omfettet mear as 50 ikoanen, kaaifisuals, yllustraasjes, bewegwizering en morphing motion graphics boud om it tema fan it grinsleaze potinsjeel fan yndividuen hinne. In design-foar-elkenien-oanpak ferbetteret de sichtberens en liedt de beweging binnen en bûten de romte.

De Erkenning

Oer de A' Design Award yn Goud

Kakao AI Campus Merkidentiteitsûntwerp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Kakao AI Campus Merkidentiteitsûntwerp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Kakao AI Campus Merkidentiteitsûntwerp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Ofmjittingen & Ferpakking: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Labels: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Produksjetechnology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Untwerpútdaging: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Undersyk: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Ynspiraasje: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Projektdoer: Seoul, Republic of Korea
Operaasjestreamferrin: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Teamleden: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Ofbyldingskrediten: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.