Snack Ferpakking troch Kazuo Fukushima and Haruka Takeuchi

Snack Ferpakking troch Kazuo Fukushima and Haruka Takeuchi is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2025

Snack Ferpakking

troch Kazuo Fukushima and Haruka Takeuchi

Klant: Dali Foods

A' Design Award yn Brûns Winner yn de kategory Ferpakking

15,837

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #168316

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Snack Ferpakking

De rebrandingferwurking fan de snackferpakking transformearret de fisuele identiteit fan Haochidian, in goed fêstige Sineeske snackmerk. It ûntwerp leit de klam op in moderne, spylske oanpak mei driste typografy, in glimkicoan dy't freugde symbolisearret, en swevende fisuele eleminten dy't de knapperige tekstuer beklamje. Unike kleurpaletten ûnderskiede elke smaak foar maklike werkenning en sterke skapoantreklykens. Reliëfdetails en spot UV-print foegje in tastbere, premium oanrikking ta, dy't konsumintbelutsens fersterkje. Troch tradysje en moderniteit yn balâns te bringen, sprekket de ferpakking sawol trouwe as jongere konsuminten oan.

De Erkenning

Oer de A' Design Award yn Brûns

Snack Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Snack Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Snack Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Ofmjittingen & Ferpakking: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Labels: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Produksjetechnology: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Untwerpútdaging: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Undersyk: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Ynspiraasje: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Projektdoer: The project started in May 2022 and finished in January 2023 in Shanghai.
Operaasjestreamferrin: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patinten: Copyrights belong to Dali Foods
Teamleden: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Ofbyldingskrediten: Photographer: Zhu Jie